The benefits of Behavior Maps
Behavior Maps have been around for years. More commonly thought of as “Heat Maps”, Behavior Maps actually consist of different features that help you understand how users engage with content on your site.
Within Siteimprove, you have access to the following Behavior features:
What these features are and how they work has already been discussed here, so instead of repeating what has already been mentioned, it felt more appropriate to speak to a few of the benefits of using them.
Behavior Maps can be effective because they illustrate, in a visual way, the results of how users interacted with your content in desired and undesired ways. To have the greatest impact on decision making, it’s important to establish clear goals for any page you want to run Behavior Maps on. For example:
- Are you running a campaign and driving users to a certain page on your site?
- Are you trying to get users to sign up for an event?
- Do you want to know more about how users are interacting with your homepage, as this may be the first page someone visits on your site and you want to see how they get from point A to point B.
Once you understand what your goals are and know what you want users to do when they visit that page on your site, the more useful Behavior Maps and the data it provides will be. You’ll be able to see how far they’re willing to scroll down on your page, where they click/tap, and learn more about their preferences and habits.
Be selective when deciding what pages you’d like to run Behavior Maps on. They aren’t meant to go on every page on your site, rather, be set up on specific pages that have some type of intent associated with them.
You can learn more about Behavior Maps on Siteimprove’s website.
If you think Behavior Maps would be useful for your website, reach out to us and we can help you get started!